Let’s imagine that Sunshine Senior Services is a program for the elderly community focusing on improving the lives of people with dementia and their families. We’ll occasionally use this fictional nonprofit start-up as an example in this blog series.
One of the things you must have to make your start-up charity successful is alignment between your mission and your programs.
Charities serve the public good. They provide a service or serve to create change. The mission of an organization should make clear what kind of results or improvements the charity will provide. Is the organization improving health, providing an education, or making people safe? Is it preventing an unhealthy behavior?
The missions on which charities focus are usually complex. Eradicating hunger, reducing the number of people in poverty, and reducing the dropout rate are massive tasks, and any one organization by itself may not quickly produce a noticeable change across a large community. Having clear alignment will help show where you intend to make an impact and may even show that you’ve “moved the needle” in a significant way at some point.
Before you seek to create a new 501(c)(3) nonprofit organization, consider if that is the best, most sustainable option for your community. Some in the sector will argue that as the United States allows more charities, the field becomes more crowded and less able to support the number of charities trying to do good. We are going to look at the different “good reasons” to start a charity separately so we can look at some examples. Here is the first one.
You have a plan that addresses a root cause of a problem.
Mentor Kimberly Massey
In addition to my work in the social impact field, I have a great husband of 27 years and an incredible 20 year old daughter. Our family lives in central Mississippi and we provide a loving, but sometimes chaotic home to two awesome dogs and a turtle.
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